As we look toward a new year and a new decade, advertisers will need to be a step ahead of the market, in order to keep up with changing trends, a world impacted by an increased sensitivity to privacy and the use of data, and consumers who have grown savvy to influencer marketing and product placement. This article published on Law360 by Jason Gordon and Casey Perrino notes some of the cutting-edge trends to watch in 2020, touching on topics such as new privacy legislation and tracking technologies, concerns over political advertisements, and the growing cannabis industry.